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If you’re disappointed with 20 likes, you’ll be disappointed with 200.

A lot of the time we think that if we just go viral, get more followers and more eyes on our content it will solve our biz problems.

Annoyingly, coming from someone who has had a lot of viral content in the past, it’s not the case. The best way to use numbers from your IG is objectively. We can get obsessed with the vanity metrics but the often lead to us creating content outside of ourselves.

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You know you need to take on a new client but you never really get round to it between client sessions and content taking hours to create you finally pop something together and add a CTA about a spot opening up to work together. Here’s something to try…

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If you’re like me you probably have a whole graveyard of online courses you’ve lost the logins and passwords for teaching you the next best secret how to get more clients using  systems, socials or scaling, you name it! What used to motivate buyers, from stripe notifications to here’s the 5 exact steps to [insert your ideal client’s core desire] no longer does in the same way.