Hooked

This week I am talking HOOKS on reels. 

My observation: There’s no point spending hours creating content if people are going to scroll on by because it will feel like you’re working for Instagram, without getting paid for it. 

Let’s get into it.

Here are the mistakes to avoid:

1. Being super generic

Saying something like ‘Struggling to switch off from your busy mind’. The problem with this (even though it identifies a problem) is that it doesn’t identify ‘who’ you are speaking to or paint a picture. I’d change this to: If you struggle to watch an episode of Bridgerton without your your to-do list rattling around in your brain.. watch this.

2. 3 ways to become more …

Most content I see that identifies ‘3 ways’ to is stuff that people can just Google. Just chose one go into more detail on the one thing. 

3. Getting to the point

 Instead of ‘unpopular opinion but’… actually say what the unpopular opinion is in the hook. 

4. Pacing incorrectly

Your reel doesn’t introduce the solution to the problem you’re solving at the right time. It’s either too slow for the reader to stay ‘hooked’ or not too fast it doesn’t land.

OBSESSIONS 

(things I found on the internet and got obsessed with)

You may have seen on insta my partner is fully into what I’ve coined his ‘Dad cooking era’. He is constantly trying new recipes on IG like this one …and being content obsessed I was telling him why this reel is so good. 

Talk about pacing, this guy knows how it’s done. The timing of the clips is quick, probs 1 sec each, which keeps the viewers’ attention. Not only that, the video is a process that you want to watch through with a beginning (chopping) middle (cooking) end (eating)…not just random clips in no sequence at all). Add the ASMR sounds on top and it’s a winner.

P.S. If you wanna connect with your audience through your content so that they feel ready to buy from you, listen to ep 3 of my private pod – Best Seller.