2 hours or 20 minutes

OBSERVATION

Content can take 2 hours to write or 20 minutes.

It’s easy to over-complicate it.

 When I work with clients, one of my goals is to cut the time they spend on content in half so today I am sharing shifts to reduce the time you spend on content and bring in more enquiries:

1. Perspective

Instead of 3 ways to work with you this month – share why what what your audience is trying to do is not actually helping them get closer to their desires.

2.Embodiment

Instead of sharing your to do list for the day – take one item on the list and link it back to your messaging.

3. Advice

Instead of using ‘how to overcome imposter syndrome’ in the hook just share the main point in the hook ‘stop [x] and start [y].

4. Themes

Instead of posting popular content in your industry, come back to your own core content themes to build problem awareness (Tip: pop your last 5 posts into Chat GPT to generate your themes).

5. Human Design 

Personal profile in Human Design? (1st number is smaller than 2nd e.g. 2/4, 3/5, 1/3) share a personal story on how you gained more [one thing your audience desires]. Transpersonal? Share one thing your audience/community is doing that’s stopping them from reaching their [desire].

OBSESSIONS 

Okay this super simple post this week from Krista Williams. 

The reason I love it is that it gets STRAIGHT to the point.

She’s not saying here’s how to create a a life you’re obsessed with (which is what a lot of people would write), she’s highlighting the behaviour her ideal client is engaged in that’s stopping them achieving their core desire.