When the ASMR is dreamy

OBSERVATION

Instead of spending time on ‘3 Ways to Work with me in August’ 

try this:

– Help your audience see why what they are currently doing to try to reach their desire isn’t quite working and why.

[Symptom] is happening because of [what they are doing to solve their problem].

[You don’t need to do [what they are trying to do] to have [desire].

e.g.

YOUR JEANS FEEL TIGHT BECAUSE YOU’RE COUNTING CALORIES

YOUR SALES ARE SLOW BECAUSE YOU’RE CREATING TRENDING CONTENT

Helping your audience connect these dots is literally one of the best things you can do to take your ‘how to’ educational kinda content from saves to sales. 

OBSESSION

You might have seen on my IG stories I broke down this reel that my partner sent me the other day (not sure if he was trying to send me a message after a long weekend with the kids lol).

Anyhooo, here’s why this reel is great. 

1. The hook speaks to a desire but better than that the reel tells a story, we have a beginning, middle and end which is why we watch until the end.  

If the watch time starts to drop off + audience don’t watch reel until end, algorithm doesn’t deem it worthy of pushing out to others. 

2. The pacing of the clips is perfect, not too long or too short. 

3. The ASMR is simply dreamy.