Why It’s Your Job To Educate Your Ideal Clients

If your ideal client actually knew the solution to their problem, they wouldn’t be having the problem in the first place.

So, you need to educate them. 

One way to do this is to help them see why what they’ve already tried doing in the past hasn’t worked and why your solution is different….

Great content is going to help your ideal client see what they need to do to solve their problem (and your paid offering will teach them how).

Because they don’t know what they need to do until you help them see what they need… (something I learnt from my channel 26-44).

If they knew what the solution was, they would already have the result they are looking for so wouldn’t need what you are offering them.